Free Download Human Sexual ResponseBy William H. Masters, Virginia E. Johnson

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Human Sexual ResponseBy William H. Masters, Virginia E. Johnson

Free Download Human Sexual ResponseBy William H. Masters, Virginia E. Johnson

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This is the Bible of the Sex Revolution of the 1960s, to such an extent that one cannot say whether this book caused the Sex Revolution or the Sex Revolution led to the creation of this book. This book asked and answered questions that had rarely been addressed and had never been answered before. What happens to the woman during the sexual process? Prior to this book, nobody knew the answer. It can be observed that when a woman becomes sexually aroused, her vagina becomes lubricated through vaginal fluids. Where does this arousal take place? Does it happen just in the clitoris or does it also take place deep within the walls of the vagina? These are questions that Masters and Johnson penetrated.

• Sales Rank: #73655 in Books
• Brand: Brand: Ishi Press
• Published on: 2010-01-26
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .87" w x 6.00" l, 1.24 pounds
• Binding: Paperback
• 384 pages

Features

• Used Book in Good Condition

About the Author
William Masters was born in Cleveland, Ohio on December 27, 1915. He was a member of Alpha Delta Phi, and became a faculty member at Washington University in St. Louis. Masters met Johnson in 1957 when he hired her as a research assistant to undertake a comprehensive study of human sexuality. Masters divorced his first wife to marry Johnson in 1971. They divorced two decades later, largely bringing their joint research to an end. Masters died in Tucson, Arizona on February 16, 2001.

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Download Ebook Strategic Market Management: Global PerspectivesBy David A. Aaker, Damien McLoughlin

Download Ebook Strategic Market Management: Global PerspectivesBy David A. Aaker, Damien McLoughlin

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The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe.  It will take into account the substantive changes made by David Aaker in the 8th and 9th edition of the US textbook.  The major differences in these and the 7th edition of the US book which, was the basis of the first European  adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material.

A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8th and 9th US editions.

• Amazon Sales Rank: #2270357 in Books
• Brand: imusti
• Published on: 2010-05-24
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 9.53" h x .63" w x 6.50" l, 1.38 pounds
• Binding: Paperback
• 368 pages

Features

• Wiley

From the Back Cover Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every market can now be described as dynamic. As a result, firms need to be able to adapt strategies in order to stay relevant. It is a challenging but exciting time, full of opportunities as well as threats.

Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context.

The unique aspects of the book are its inclusion of:

• A business strategy definition that includes product/market scope, value proposition, and assets and competences.
• A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.
• Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together.
• Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed.
• Creating synergetic marketing with silo organizations defined by products or countries. All organizations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative.

This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA.

There will be a website accompanying the book www.wileyeurope.com/college/aakerwith PowerPoint presentations and a set of lecture suggestions for each chapter; a test bank; several course outlines, and additional case studies.

About the Author David A. Aakeris Professor Emeritus at the Haas School of Business, University of California, Berkeley. He has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions the development of marketing. He is the creator of the Aaker Model™, has published more than 100 articles and 14 books

Damien McLoughlin is Professor and Director of the Academic Centre for Marketing Studies at the UCD Michael Smurfit Graduate Business School. His teaching is highly regarded and has been recognized with teaching awards from both the Smurfit and Quinn Schools of Business.

His work has been published in leading international journals. Professionally, he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.

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